Instead of blogging Hair Fair, Berry’s Meme and L’Accessoires as planned today, something came up, that I can’t help but mention. Before reading further, please realize and make a note. I DO NOT CONDONE THE ACTIONS OF EITHER PARTY IN THIS ISSUE. That said, I was disheartened a great deal when I read one of my very good friends had a rant about what constitutes beauty in a model and another good friend took it personally. As well I would have too; though the speaker used no name of the model, the picture was a replication of the look of this model. But even though the one model questioned the others beauty, should the maligned fight back? Was either party wrong in their complaints? Perhaps a little karma-wise they both were, but for what each said? I think perhaps, not really. There are many types of beauty: abstract beauty, inner beauty, artistic beauty, natural beauty, physical beauty, moral beauty, and accidental beauty, so the first party does have the right to state an opinion. Why? Because the other person is one of the Second Life models who in her uniqueness has done the nearly impossible, she has created a branded self. If she hadn’t, how would we know the picture “was her”? Though in actuality she is a living breathing “self” whose feelings might have been hurt, her look is her business prototype and as such her look is also open to public scrutiny and opinion.
When I started Second Life modeling I created a face I enjoyed and have kept it from the beginning. What was my reason for this? Quite simple, in a sea of sameness, a virtual (and real world) model needs to find a way to differentiate herself from the crowd. I mean think about it, there is no genetics to help create what our faces look like in SL, we all use the same menu and sliders to create our interpretation of beauty, in this sea I wanted to create something different, keep it permanently, and through branding make it a recognizable face. I have always adhered to the policy, Caoimhe is my logo and my face is my brand. In the same instance, both of these models are the spokesperson, the brand ambassador, if you will, of their own name. The best of the best models in the real world have been branding themselves for years, (Gisele, Iman, Cindy, Kate, Naomi, Tyra) should not Second Life models do the same? Marketing 101, “a successful brand can go a long way with self-promotion, conveying loyalty, and offering consistency in the quality of the services you provide.” How do you brand yourself? I thought you’d never ask! But to find out, you will have to read my blog tomorrow! ;D
Take from, you betcha! Like real world modeling, Second Life modeling comes with its own bit of “celebrity” built in. As such, a model should expect to be held up to public inspection, and not expect to always be found to everyone’s standards. In a perfect and private world, this wouldn’t unfold into a public spectacle of ridicule and harassment, but as in all things SL with its transparent microcosmic society, it has done so. The key is, the actions that unfolded were hateful bullying to the “person” of this avatar but in the context the rant was made was actually just ONE person’s opinion of this person’s BRAND as it relates to the commenter’s definition of beauty. That’s a big difference and it is one that should be noted. It would be like me saying “that actress so in so sure can’t act.” I am not bullying her, as a public figure she is open for inspection and opinion. Would I have made the original comment personally? No way, because another part of my brand recognition, and my personality, is “the Cao don’t act that way.” (and personally, I don’t agree with the comment that was made, this model is an impeccable stylist, bar none). This is just my thoughts and I thought I’d throw them out here. Take them for what they mean to you, I know, prolly not all that much. 😉 Don’t forget 2013 Hair Fair it’s only on until July 28, 2013! http://hairfair.wordpress.com/