If you make customers unhappy in the real world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends. ~ Jeff Bezos
I feel like I should be having a vacation today, but I’m not. It is so cloudy here, rains a coming, I have the back slider cracked and it’s kind of funny but lately there is a
fecking loud gorgeously sweet song bird that perches out on some wood thingy (yes I am very construction-y inclined can’t you tell?) I guess I really should find out what the thingy is, in case it’s a camera peeking in my balcony, (Esther Draakje Dailey, is that you stalking me again?) I’ve just not thought much about it as more than a front stage view to a natural opera. I digress, which is typical of me, especially on days when I’ve nothing but time on my hands. But as I sit here, waiting, again (for the kitchen cabinets to be delivered). I can’t help but hear the roughed up ocean and the bird who appears to be happily performing his daily YOB. Wouldn’t it be great to enjoy your job THAT much? Has a sort of Mary Poppins feel to it. For my birthday I bought myself a new laptop. Still a Toshiba like my trusted “Lug-nut the Brick” is, (so called because I sware it weighs about 120 pounds), and let’s say I am having an interesting time of it. Love the laptop, Windows eight though I think was created by a sexual sadist with too much hands on my time. Every time I think I am getting somewhere, it snatches the screen away and I spend another twenty minutes trying to figure out where I was and how I got there. I logged into Second Life last night to see if the laptop could support it, worked great, which would be super-duper if I could find the yellow brick road that takes me back to there. Toto, I think we’ve lost Oz along the way.
Ah, the good old days. Customer was King and every one knew the customer was right, when the purchase of a product included a thank you, have a nice day. Have we gotten so self-centered that we no longer thank people for taking the time to use our services, buy our items, keep us gainfully employed? It just seems a cycle I’ve been in lately and it saddens me because it’s happening in both First and Second Life. I can’t tell you how many things I’ve purchased without the person thanking me for buying, it’s like they are so self-assured they don’t realize, I could just as easily stop by over there across the street instead. And SL is the worst. And I’m not talking about my designers who are friends, because the remarkable thing is, they always DO say thank you for a blog post, especially if you purchase the item. It’s usually your friends who are the first to take you for granted. But it’s always the designers I don’t know, on a whim I purchase things in their store, or on Marketplace. I’ve been making a point to drop them NC’s every time I blog them and to be honest in all cases but One, a big fat ONE, I’ve received not even a “nice one.” or a “you suck” for that matter. I’m going to be a bit direct here, and I am pretty sure I am right, I have the business degree on the wall and spend lots of time studying market trends with my job to give an opinion. There is a lot of chatter in SL about there being an invisible ceiling between the successful Second Life designers and the not as successful ones, and a lot of chat about the top keeping others out. I am going to be the devil’s advocate here and ask you to look at YOU. Because it’s YOUR job to successfully reach your customers, not another designers. If you have a worthy product, market it, be open, be nice and for goodness sakes, if someone does something nice for you, even if its only in their own mind a good work, at least say thank you to them for the effort. Build a consistent brand, build name recognition, create a clientele, make followers who are happy and satisfied because they will always tell others and pass LM’s when they are happy because I know for a fact they always pass information on when they are unhappy with you. Because I hear it.
What made me think of all this, and the take from? Well other than the blogging part, here I sit, the second Thursday in a row, wasting vacation time waiting for people contracted for jobs who just don’t show up. Last week it was the tile delivery, today it’s the kitchen cabinets. And when I am idle with too much time on my hands I think too much. As an aside, Aurelia Chauveau of Molichino? She’s one of those designers who always thanks people who do things for her. I purchased a few things over the weekend and blogged her a few days ago and she thanked me so nicely. And the best part is her things are incredible! If you get a chance, check out her new Spring collection, it mirrors quite nicely the real world Spring Fashion trends so there is sure to be something perfect, just for you. Oh, and for the record? I thank each of you every single day who peek in at my blog and I hope you have a nice day! How’s that for Caostumer service? See? I even included the taxi for you, nice Cao. http://maps.secondlife.com/secondlife/Lombard%20Park/61/21/1501