“The reason we have such a high standard of living is because advertising has created an American frame of mind that makes people want more things, better things, and newer things.” ~ Robert Sarnoff circa 1958-ish
Remember that story from childhood, “The Kings Birthday Suit”? I feel like I personally witnessed the story live on Sunday. Did you happen to catch the mania at Target that day? It was madness! They released a limited line of Lilly Pulitzer fashion. You may not remember but Lilly was a designer from the 1950’s or so, a socialite who lived in Palm Beach Florida. She created colorfully Kitschy patterned dresses that were sleeveless and cool. She originally created them for herself because when she served orange juice at her husband’s orange juice stand in south Florida the spilt juice would stain her dress. Customer’s began wanting the dresses so Lilly Pulitzer, Inc. was born. I’d like to say her sense of style evolved but it never really did, always keeping the same “iconic” bright hued pinks, greens, oranges of the original smock dress and no original styles of her own. The thing is, on Sunday, the launch day of the outfits at Target, people were standing outside to rampage into the store and grab them all up. I mean I get it, it’s a limited edition collection, but did you even look at what you are buying? It’s not fashion, it’s just clothes. Cheapened versions of the originals even. But buy them all up, they did. Every single piece. Just goes to show, we claim a disdain for designer fashion, yet we do things like this that glaringly show our need for the validating name tag hidden inside that collar. I mean don’t get me wrong, there are a LOT of designers whose name on a label ensures the outfit is hand sewn, a unique fit or of a non mass marketed quality. But this brand isn’t one of them, everything about the clothes are mass marketed and unimaginative. I could make the same outfit out of one of my colorful table cloths I use in the summer.
Those idiot’s who horded up all the clothes until they were all gone? Well turns out, I’m certainly not the smartest gal in the room. They are double and even tripling their profits by offering them on E-Bay. Just goes to show, sometimes fashion is a little more ephemeral than just being fashionable and has very little to do with style and brand. Sometimes it’s all about owning something that no one else can get their hands on. My hat’s off to the marketing department on Target for this one.
Hair: .lamb, Miss Mabel @Tag Gacha Have to admit this was the first time I did this, it was pretty fun! Definitely worth a try in your leisure time! Link:
Dress: Gizza, Absinthe w Vintage Pearl Necklace **NEW**
Pose: Dream Print, Vogue @ 2015 Pose Fair